Identical twins Dean and Dan Caten are the men behind the high-end fashion brand Dsquared2. Their elaborate fashion shows have gained popularity over the years and their designs have been a part of Madonna and Britney Spears’ tour costumes. A favourite among A-list celebrities, Dsquared2 started its clothing line before venturing into fragrances in 2007. The first perfume was called He Wood, an aquatic floral cologne dedicated to the twin's Canadian ancestry. She Wood was released the following year. Other fragrances were unveiled since then, including the Rocky Mountain Dsquared2 Perfume, Ocean Wet Wood, and Rocky Mountain Wood, all for men.